4 reasons why near field communication will grow through 2021

Near-field communication has become increasingly popular in recent years, and for good reason. The question is whether this trend will continue in 2021. Looking at the fundamentals of near-field communication technology, there is no doubt about this. In this article, I identify 4 main reasons why the trend will continue.

Reason 1: Apple offers more near-field communication capabilities in the new IOS

We've talked about Apple's role and near-field communication technology before in this blog. If you want to know a little more information about this, I recommend you read the blog back. During the release of IOS14, it quickly became clear that Apple would further open up NFC features to consumers. Tasks on NFC tags could be performed directly, which previously required an application. Then they came out with the release of App Clips. These are small pop-ups on your smartphone that allow you to use an application without having to install the app. Ideal for the retail market. These App Clips are of course very handy to combine with NFC tags. In fact, it is quite easy to transfer App Clips to a smartphone via an NFC tag. This ''move'' by Apple indicates that they believe in the technology. To top it off, next came the NFC scanner in the iPhone dashboard.

Reason 2: Companies are increasingly using near-field communication.

The above ''moves'' from Apple immediately gave a sign of confidence. Also among businesses, because for them this brings many opportunities. NFC tags are increasingly easy for both Android and Apple users to scan. Companies are responding to this and are increasingly using NFC tags. For example, in the retail market for product information, manuals or links to a video on YouTube. We are also seeing a significant increase in the use of NFC business cards. The perfect replacement for those boring paper business cards. Also, you only need to carry one in your pocket and it lasts for years!

Reason 3: Individuals are increasingly using near-field communication.

Not only companies, but also individuals are increasingly using NFC tags. We see a number of applications recurring frequently, such as placing an NFC tag in the car. As soon as one ''taps'' the NFC tag, the phone is set to do not disturb, Bluetooth is turned on and Flitsmeister is turned on. No more distractions and no more fines. We also see NFC tags often used in gaming. Amiibo is an example of this. Program a character onto the NFC chip and hold your Nintendo against it. Suddenly, the character appears in the game. An even more recent trend is the use of NFC tags for light buttons in the home. These days there are several applications that allow you to control the lights in your home. NFC tags can serve as light switches in this situation. Place different NFC tags for different colors and effects. Tap with your phone and the light comes on instantly. Still prefer a different color of lighting? Then just tap another NFC tag anyway.

Reason 4: The digital business card is growing tremendously in popularity

As we discussed earlier in this article, the digital business card is growing tremendously in popularity. This trend will only increase in the coming years. Eventually, paper business cards will become obsolete and most people will have an NFC business card in their pockets. This is not without reason, because the NFC business card makes it possible to implement your contact information directly into your network's phone in an instant. You don't have to enter names, numbers or other data. In addition, you can choose to send them to your website or your social media channel so you can connect instantly.