Applying NFC Marketing within your business

NFC marketing has become increasingly popular among businesses in recent years, and for good reason… After all, it offers a vast array of marketing possibilities. Almost everyone uses NFC technology without even realizing it, since it’s used for contactless payments and checking in with your public transit chip card. Nevertheless, this is just the tip of the iceberg, because there are many more possible applications! Before we discuss the various NFC marketing possibilities, we’ll first explain exactly what NFC is and how it works.

What are NFC tags exactly

First, we are going to talk about the genius technology. The acronym NFC stands for near-field communication. This means that communication takes place between an NFC device and an NFC tag. Thus, different tasks can be put on the NFC tag. The tags do not need a power supply to function because power is obtained from a cell phone when one ''taps'' it. Energy is exchanged at a distance of about 2 to 3 centimeters. Tasks can be read and written by the microchip. The antenna is used to convert the magnetic field from the transmitter to a voltage field.

What is NFC Marketing?

Next, it’s important to understand what NFC marketing actually is. In short, it’s a form of marketing that uses NFC technology. NFC tags are used to perform specific tasks on a cell phone. When a customer scans a tag, a file, link, app, contact, or specific information will appear. This easily bridges the gap between offline and online.

What can you use NFC marketing for?

But what can you do with them? NFC tags are ideal for use with cell phones to boost marketing. This marketing application can be very functional for businesses. After all, all kinds of tasks can be put on the tags. Think of a URL, social media page, video, file, application, mail and contact information. Common tasks put on an NFC tag are:

• Business cards
• User manuals
• Enrollment pages
• Menu cards
• Product Information
• Registration
• Reviews
• Social media accounts
• Videos
• WIFI connectors

What are the benefits of NFC Marketing?

• You can encourage online information in physical places
• You generate more traffic to your website, page or social media
• You generate leads
• A high attention value
• Innovative capability
• You make an impact on your customers
• You can save costs
• And finally ... You create convenience

How can you apply NFC marketing?

While this all sounds super complicated it is actually very simple to apply. In fact, this can be done with NFC tags that can be used as stickers. Interested? Take a look in our webshop. NFC tags are extremely handy as you can easily stick them on anything. You can easily stick the tags on products, packaging, displays and much more. In short, all you have to do is program a task on the tag. You can do this with an NFC Writer. An Android phone can also be used for this purpose. Should you want to outsource this? Then we can do it for you.

Need advice?

We would love to help you think of NFC marketing opportunities within your company! We think with you and give you advice. We can also pre-program and deliver the tags. Interested? Get in touch with us!