Goals for internal communications: How do I set them?

Internal communication is the lifeblood of any business. Without a good internal communication structure, your organization runs the risk of confusion, misunderstanding and ultimately even loss of productivity. But before you can improve, you need to know what you want to achieve. That's where clear goals for internal communication come in. In this blog, you'll learn how to set goals for internal communications and why they are so important for your business.

Why are goals for internal communications important?

Goals give direction to your internal communications. They help maintain focus and ensure that everyone in the organization knows what is expected of them. In addition, goals provide a way to measure the effectiveness of your communications. If you don't have goals, how do you know if your internal communications are working?

By setting clear and measurable goals for your internal communications, you ensure that information flows effectively through the organization. It also allows you to better engage employees, strengthen company culture and increase productivity.

How do you set goals for internal communications?

Setting goals for internal communications requires a strategic approach. You want your goals to be specific, measurable, achievable, relevant and time-bound - in other words, SMART. Let's walk through the steps to establish effective goals.

1. Analyze the current situation

Before you can determine what goals you want to achieve, it is important to get a good idea of how internal communication is currently going. Are there many misunderstandings between departments? Are employees adequately informed about company goals? Do employees feel they are being heard? By making an analysis of the current situation, you can make targeted improvements.

2. Determine what you want to achieve

Now that you know what the current situation is, you can start setting your goals. What do you want to improve about internal communication? Here are some examples of goals you could set:

• Provide better information
  Ensure that important company updates reach the right people in a timely and clear manner.

• Improve collaboration between teams
  Encourage better communication and collaboration between different departments to break down silos.

• Higher employee engagement
  Make employees feel more involved in the company by promoting transparency and involving them in decision-making processes.

• More efficient communication channels.
  Optimize existing communication channels such as e-mail, internal newsletters or intranet to distribute information more efficiently.

3. Formulate SMART goals

Now that you know what you want to achieve, it's time to make your goals SMART: specific, measurable, attainable, relevant and time-bound. This ensures that your goals are clear and concrete, so you know exactly when you have achieved them.

This is how you break down this SMART goal: 

• Specific
  The goal is about a specific improvement in internal communication (informing employees of company goals).

• Measurable
  You can measure the percentage of employees who are informed through surveys.

• Feasible
  An increase from 60% to 80% in six months is achievable, provided you use the right resources.

• Relevant
  This goal directly contributes to better internal communication and increases employee engagement.

• Time-bound
  The goal must be achieved within six months.

4. Choose the right communication channels

Now that you have formulated your goals, it is important to choose the right channels to achieve those goals. There are several ways to improve internal communications, depending on the goal you have set. Make sure the channels you choose fit the goals you have set. For example, if you want to create more transparency, an internal newsletter with regular updates may be a good choice. If you want to encourage better collaboration between teams, regular interdisciplinary meetings are an option.

5. Measure and evaluate

Measuring progress is essential to know if you are achieving the goals you have set. You can do this by conducting regular surveys of employees, analyzing the feedback and looking for improvements. By measuring your progress regularly, you can adjust your goals as needed and keep working to improve internal communication.

How NFC World can enhance your internal communications

To achieve established goals faster, digital business cards can be a valuable addition. With NFC World's smart solutions, employees can easily access important business information, communicate faster and collaborate more efficiently. This is not only useful for internal processes, but also makes your organization future-proof and ready for the next step in modern business communications. Want to know how NFC technology can take your internal communication to the next level? Discover the possibilities and experience the benefits for yourself.